From a business concept

to real revenue.

About Us

Course outline

IVIM - KVIM 2.0 course outline

Goals of the course

  • to transform a business idea into real business…
  • to create real product or service…
  • to generate income from real customers…
  • to learn more about

o   teamwork and team development

o    product  and customer development

o   project management

o   lean methodology to accelerate product and customer development,

o   attracting potential investors

o   early stage sales and marketing

in practice, learning by working on students’ new venture creation project

Methods of the course

 IVIM-KVIM 2.0 course focuses on action learning methods. The students will create by learning and learn by creating a real business for their own. Methods apply here will support skill development on problem solving, using lean methodology, working in teams and first of all self study.

The learning methods include:

a)      Collect->Translate->Act circle

b)      proactivity

c)       self study, preparation for facilitated class discussions without instructors’ lectures

d)      case discussions

e)      Team development training

f)       best practice sharing

g)      Mentors, experts network

h)      Network building events

i)        Optional events: elevator pitch preparation training, negotiations training, sales training

j)        oral language of the course is Hungarian, written language is English

Outline of the course

Steps in the startup roadmap

  • Creating the entrepreneurial team
  • Business concept revisited
  • Creating Minimal Viable Product and its market test
  • Financing
  • Incorporating, clarifying ownership structure
  • Creating a company
  • Market penetration step by step
  • Action plan (Marketing &sales, Product development, Financing, HR, subcontractors)



Content/ questions



5 February

Elevator pitch competition

- Market attractiveness

- Feasibility

- Entrepreneurial team

Elevator  pitch

Judge panel


12 February

- Students, instructors, mentors, experts

- GRPI of the course

Facilitated workshop

Mentors, Consultant-experts

19. February

The entrepreneurial team

- Self assessment

- GAP analysis

Facilitated workshop

Trainer, instructors

22 February

Teambuilding weekend

Training session

Trainer, Instructors

26 February

The business model revisited

- Sources of revenues

- Getting revenue

- Mission, Vision, Values

Facilitated workshop


05 March

The Lean method

-  Creating the Minimal Viable Product

-  Developing Customers

Facilitated workshop


12 March

Product development

- Prototyping


Facilitated workshop


19 March

Project management
- Project management principles

- The action plan

Facilitated workshop


26 March


- Pricing principles

- Cost calculation, break even analysis

- Competitive pricing

Facilitated workshop


28 and or 29 March


Skill development session

- Elevator pitch training

- Online marketing training

- Sales negotiations training

Training session(s) optional


2      April

Financial planning

- Pro forma income statement

- Pro forma cash-flow

Facilitated workshop

Case discussion


9      April


Financing needs and financing sources

- Defining financial needs

- Defining financial sources

- Approaching investors

Facilitated workshop


16                April

Customers’ acquisition

Facilitated workshop



Skill development training sessions

- Sales skill training

Training session(s) optional


23                  April


-  Legal conditions

-  Physical condition

-  Business conditions

Facilitated workshop


30                 April

Ownership structure

- Driving principles, concerns

- Valuing your business

- Vesting

-  Termsheet

Facilitated workshop


7                 May

Action plan on

- Marketing and sales

- Product development

- Financing

- Organization and staffing

- Subcontractors

Facilitated workshop

Mentors, Expert-consultants, Instructors